The phrase "Holy Grail" has many meanings and can be interpreted in many ways. One of the many dictionary references shows the definition as " any ultimate, but elusive, goal pursued as in a quest".
For many years Lonnie and his family would compete with each other as to who could make the best wine. Each year Lonnie would win that honor. People would say his wine was the "Holy Grail of Wine".
This is where our name comes from.